Over the years, I've had so many contacts with people whos work is energy based, teaching yoga, Ayurveda, meditation, self development and entrepreneurship in particular that when I reached out to a presenter of a Spa and Wellbeing organisation recently, I felt that I should talk about what I call the business of connecting humans to various expressions of meaning.
I'm always surprised to notice and observe how Spas connect with their clients. Spas create an environment to enhance a feeling of bliss; they construct a building and develop surroundings to offer visitors a unique immersive setting to unwind, chill out and forget about the world. But the relationship we cultivate with ourselves is quite possibly the most important one we will experience in our lifetime. Over the course of human history, cultures and traditions have established systems to support and assist our discovery of who we are and ways in which we can establish and connect to our inner balance: physically, mentally, emotionally and spiritually
My interest has always been to establish connections with the inside and the outside! From the outside, we can draw conclusions that the Spas preoccupation for art and the creative expression in the marketing material is at best remote unless linked intelligently to inner wellbeing. When, as a client, you are encouraged to explore the two together, maybe you'll recognise an area of imbalance in yourself that you can then work on addressing.
If I was asked to lead a creative Wellness project of any size, my focus would be to bring fresh and vibrant artistic and creative expression to the design. To me, whether you are the leading Spa venue in Timbuktu or the best secret retreat in la la land, you must show curiosity and passion for creative therapeutic surprises or move on to another job. The point of any presenting Wellbeing house is not strategy or survival, but the creation of a sacred, daring space where the creative and therapeutic cultures and expressions of the world are presented to an audience so that a new conversation can start or continue.
This can lead to fostering creative conversations leading to social, aesthetic, playful insights on us and our worlds, as well as supporting the business of Wellbeing! We are in the business of connecting humans to themselves and therefore to meaning. So if connecting with humans is a problem in the first place because you are too busy maintaining the bricks in place and you establish your presenting Wellbeing house as an institution to the very Wellbeing professionals who are the source of your life force, why not take the time and trouble to be present, shift your focus to a vibrant, thought provoking, inspiring therapeutic hub.
So here is the message... be present, be visible and connect!